Delivering confection perfection. Our long-time friends at elé Cake Company, with two retail locations in Ohio, approached us with an idea: to create a new online brand to sell their outrageously delicious (dare we say perfect) confections nationally. First, we helped them strategize the business from the ground up. Then, we named the brand (yummés), gave the entire brand a voice, designed the identity platform, produced myriad marketing and sales pieces, and then designed and developed an e-commerce website presence that attempts to do their treats justice.