Bringing inspiration to this great institution. One small project years ago for Eastern Michigan University has blossomed into one of our most prideful working relationships ever. Over the years, we’ve worked with the admissions department to develop myriad yearly outreach materials, with communications to create regional brand awareness campaigns, and with athletics to create campaigns to fill the stands. And it all started with the genesis of the TRUEMU campaign which has brought us lots of attention, has brought new energy to the EMU identity, and (most importantly) has brought lots of bright new students to campus.