Big Buck Brewery

Renewing a brewing beacon. The new owners, and long-time Gaylord residents, asked us to help re-open, and re-energize, a shuttered northern Michigan brewery icon: Big Buck Brewery. Tapping into the local, down-to-earth, gritty, northern Michigan spirit, we designed and produced a completely new brand presence, including logo, beer, wine, and spirits packaging, print and digital advertising, and website.