Beauty, made beautiful. The founders of Bellanina, a regional spa destination, knew they needed a complete “lift” across their entire brand. Their identity, and offerings, were frankly tired and dated. Beginning with a fresh new logo, focused on the lotus flower (symbolizing beauty and re-birth), we created a beautiful new identity system, befitting of the quality of their products and services. We then created a comprehensive new packaging system for multiple product lines, a print ad campaign, an immersive new e-commerce website, and in-store retail elements for their spa locations.
“Partnering with PDCo changed the way we thought about design as it relates to our business. They taught us, and showed us, that our brand could be as special to our customers as it is to us.”