Our cup of tea. The creators of Arbor Teas, an organic tea retailer in Ann Arbor, approached us to create a new packaging system for their entire line of teas. We then convinced them to first re-design their identity system to ensure a sound brand foundation. The resulting logo is a lower-case “A” letterform, with a tea leaf growing from within, that illustrates the organic DNA of the company. We then crafted the company tagline (Organic to a tea), designed a unified identity system, and then developed a new line of packaging that’s 100% compostable.