On screen and on point. The Ann Arbor Film Festival is the nation’s oldest running independent film festival and is internationally known for featuring films that push the boundaries of experimental cinema. As part of an identity re-fresh, we created a logo that literally highlights film, we developed a “kinetic” identity system that features stills from past and present films, and we completely re-designed and produced a customizable website that truly illustrates film as a medium via background imagery in motion throughout the site.