A special place deserves a special brand. Since its inception in 1993, the Eisenhower Center has been providing residential rehabilitation services to individuals with traumatic brain injuries. So when the executive team at the Eisenhower Center approached us for help re-introducing their brand, we were automatically inspired to help. An especially humbling experience for us, we were tasked with telling a story that carefully balances information and inspiration. We created an identity system that served as an umbrella to their new locations, we developed an expansive new print material system, and we designed and developed a new website that illustrates the amazing staff and the equally amazing clients they rehabilitate.