Cheers to the North. Chateau Grand Traverse, a second generation family-owned and operated winery, is arguably Michigan’s premier wine experience. Untouched since its inception in 1974, the entire identity and packaging system was in dire need of revitalization. We integrated deep, rich colors indigenous to the landscape, classic typography, and lush photography to romanticize this unique brand. Working closely with the founders, we were able to evolve their entire brand identity in a way that resonates with the founders’ spirit and positions them for success in the future.