UM Alumni Association

Branding a nation of blue. With more than 540,000 living Michigan alumni, the Alumni Association represents one of the largest alumni bodies in the world. As part of a comprehensive re-positioning and re-branding process that we helped guide, we were solely in charge of re-introducing the new AAUM brand in both print and digital worlds. We created brand guide-books that framed the new vision of their organization, we re-designed and re-developed the AAUM website from the ground up, and we developed an expansive capital campaign program with both traditional and digital deliverables.

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