Classic and cool. Crispelli’s is positioned as a completely new restaurant-like eatery that’s steeped in the old world…  part bakery, part pizzeria, and part Italian mercado. Working closely with the founders, we designed a brand persona that looks classic but has just a little “kick” to it too: old world look and feel, but with a new world attitude. The identity is simple and clean, but the voice is casual and laden with the same passion and dedication they have to making everything fresh, real, and with good old fashioned care.