Our long-time friends at elé Cake Company, with two retail locations in Ohio, approached us with an idea: to create a new online brand to sell their outrageously delicious confections nationally. First, then helped them strategize the business from the ground up. Then, we named the brand (yummés), gave the entire brand an irreverent voice, designed the identity platform, produced myriad marketing and sales pieces, and then designed and developed an e-commerce website presence that attempts to do their treats justice.
The whole idea of a delivery-based, online offering came after we sent the PDCo team a box of treats. We had toyed with the concept, but they convinced us to do it, helped us strategize, and then built the entire brand. They're amazing..." Melody Richey, yummés Co-Founder