Art and design become one.
Vital Arts is a grass roots center for arts and ideas nestled among the rolling hills of upstate New York. Visionary writers, dancers and musicians, the founders asked us to build an identity that captures the spirit of their life-based creative work. Working closely with their creative team, we designed a simple but spirited system that features colors, images and messages that are inspired by their vision as well as their surroundings.
“Working with Pryor Design was an unqualified pleasure. They continually produced brilliant solutions, each one different, and each one a possible pick.” Kimerer LaMothe, Co-Founder, Vital Arts Media