A youthful evolution.
Since 1969, Ozone House has provided shelter and support to runaway, homeless and high-risk youth in the Ann Arbor area. They approached us to re-shape their identity system in a way that would make it appealing for donors yet approachable and hip enough to resonate with the teen audience they exist to help. The visual language that we created as part of an extensive identity system literally illustrates the stepping stone journey that is the continuum of support that Ozone House provides. Using uplifting and inspirational forms, type and imagery, the youth that are so much a part of this cause continue to embrace and evolve the identity.
“People remark all the time how fresh and crisp our new identity is. Better yet, we proudly steer them to our website and support materials because they tell the story of who we are. We're so grateful to PDCo for distilling our essence into a compelling visual identity.” Katie Doyle, Executive Director