On par with the best.
Orlimar, a golf brand with a history of mainstream products, was shifting their focus towards producing highly technical clubs designed to improve the level of play for all players. With the introduction of three new lines of innovative clubs, the executive team at Orlimar could see the need to shift their brand perception in support of their new focus. Using the texture and dimensionality of the clubs themselves, we created a steely, no-nonsense visual and tonal identity that exemplifies the new brand vision at every touch point.
Orlimar has enjoyed increased market share based on innovative products for golfers of all levels and they continue to successfully use the identity platform we created to drive their brand.