NASM PRO, an up-and-coming division of the National Academy of Sport Medicine, is a business platform built to serve credentialed personal training professionals. Using the exclusivity of the business approach as starting point, we created a seal that presents the three tenets of the brand: fitness, solutions, and success. Through traditional athletic color schemes and typography, and a simple use of space, we developed identity materials that personify the trusted approachability that is the NASM PRO brand. A range of applications includes media kit, website, promotional materials and in-club materials all designed to speak directly to fitness professionals.
“Pryor Design has been instrumental in helping our company differentiate ourselves in the cluttered space of fitness. It was a difficult task to create our brand in between two partners while still maintaining our autonomy. The creativity, flexibility, and practical business approach from Scott and his team made the process enjoyable and we are very pleased with the results.” Ben Tucker, President