elé Cake Co

Decadence on display.

elé Cake Company isn't your average bakery. Makers of high-end wedding cakes, cookies, cupcakes and other luscious treats, the founders are dedicated to creating nothing short of pure decadence. Understanding that their brand didn't live up to their standards, they approached us to help them remake it. Beginning with a new name, the revitalized identity system features colors, textures and photography in keeping with the appetizing beauty of their creations.

identity / packaging / print / retail / web

“We knew for a long time that our identity was in need of re-freshing. And when we met with Scott and his team, we were really excited to hear about what they would do to improve it.” Becky Nels-Lewis, Co-Founder, elé Cake Co.