Glamour brought online.

BuyHollywood is an online retailer showcasing the latest fashion trends worn by popular television and film stars. Starting with the core brand identity, we built a system that had a glamorous, red carpet feel from start to finish. Resonating with the name, we used the Hollywood star in the core logo and as a common symbol throughout. We then designed a rich color system and a wide open framework to spotlight the talent featured throughout all components.