Glamour brought online.
BuyHollywood is an online retailer showcasing the latest fashion trends worn by popular television and film stars. Starting with the core brand identity, we built a system that had a glamorous, red carpet feel from start to finish. Resonating with the name, we used the Hollywood star in the core logo and as a common symbol throughout. We then designed a rich color system and a wide open framework to spotlight the talent featured throughout all components.
BuyHollywood exceeded their site traffic and revenue goals during their first year in existence and continues to add stars, apparel and features to an already successful site.