Heartfelt design. The Shelter Association of Washtenaw County provides temporary shelter and support services in a safe, caring environment. What began as a request for a website re-design became an opportunity to lift their entire brand approach. We developed a comprehensive identity system driven by a symbolic trademark, primary colors and three words: hope, help and care. Following was the implementation of the core identity within a myriad of components and evolving the visual language to include messaging and imagery. Every piece was designed to inspire donors to give a little more to those who need it most.