A brand that fits. dotFIT is a leading provider of supplements, nutrition products and online programs to consumers and fitness centers in the U.S. and abroad. Looking for increased brand awareness across a myriad of mediums, the executive team approached us to completely re-shape the brand. We started with an extensive identity revitalization which played heavily on the dotFIT name and created a brand pattern used throughout the system. Refreshing imagery, a candid voice, and clean packaging have all created a brand mosaic that has driven a successful re-launch of the dotFIT brand.