Hi, energy. The a2energy program, a partnership with both the City of Ann Arbor and the Clean Energy Coalition, was conceived to advocate energy conservation, energy efficiency, and renewable energy systems. Designed as an outreach and education effort to promote energy efficiency and the use of renewable resources to residents and businesses across the city of Ann Arbor, we were tasked with creating a brand/identity system from the ground up and to then design and deploy myriad outreach elements targeted to both residential and commercial audiences. From website to outdoor advertising to outreach/information kits, we created a system that was equal parts inspirational and informational.